Imagine: Its 2008. You're a Swiss entrepreneur living since 17-years in Silicon Valley. You are founder of a successful digital publishing and development company. And you decide to come back to Switzerland.
Why would you do this, after living the dynamic flow of the Valley for so long? After all, Switzerland is better known for its precision engineering firms and industrial titans rather than its high-tech, feel-good soul.
The answer is simple: Arlette Pond wanted bring back that "Yes We Can" attitude plus the new ability to scale via gaming using digital technologies.